Hi, I’m Sofia! I’m a design leader based in San Francisco. I currently lead Growth Design at Asana where I get to work with exceptional teams to evolve our brand expression, onboarding, and cross-platform experience.

Reads & Listens

2024

The Wide Wide Sea, Hampton Sides, Audiobook

Benjamin Franklin: An American Life, Walter Isaacson, Audiobook

Amp It Up, Frank Slootman, Audiobook

Rise and Kill First, Ronen Bergman, Audiobook

Meditations, Marcus Aurelius, Audibook

Oatbringer, Brand Sanderson, Audiobook

The Paradox of Choice, Barry Schwartz, Audiobook

2023

What You Do Is Who You Are, Ben Horowitz, Audiobook

The Lean Startup, Eric Ries, Audiobook

The Making of a Manager, Julie Zhuo, Audiobook

The Dip, Seth Godin, Audiobook

Creativity Inc, (Expanded), Ed Catmull, Audiobook

Monetizing Innovation, Georg Tacke & Eddie Ramanujam, Audiobook

The Wise Heart, Jack Kornfield, Audiobook

The Way of Kings, Brandon Sanderson, Audiobook

The Scout Mindset, Julia Galef, Audiobook

Words of Radience, Brandon Sanderson, Audiobook

2022

Mythos, Stephen Fry, Audiobook

The Hard Thing About Hard Things, Ben Horowitz, Audiobook

Managing Humans, Michael Lopp, Audiobook

Norse Mythology, Neil Gaiman, Audiobook

Churchill, Andrew Roberts, Audiobook

High Output Management, Andrew S. Grove, Audiobook

Conscious Leadership, Jim Dethmer, Diana Chapman, Kaley Warner Klemp, Book

Guns, Germs and Steel, Jared Diamond, Audiobook

Revolutions: Russian, Mike Duncan, Podcast

The History of Ancient Egypt, Bob Brier, Course

2021

Guns of August, Barbara W. Tuchman, Audiobook

Genghis Khan & the Making of the Modern World, Jack Weatherford, Audiobook

Life Is Elsewhere, Milan Kundera, Book

The Bible NLT (New Living Translation), Kindle

2020

Sapiens, Yuval Noah Harari, Book

Slaughterhouse-Five, Kurt Vonnegut, Book

Snowcrash, Neal Stephenson, Kindle

Revolutions: Mexican / 1848, Mike Duncan, Podcast

The Body, Bill Bryson, Book

Atomic Habits, James Clear, Audiobook

The Art of War, Sun Tzu, Book

A History of the Swedish People I, Vilhelm Moberg, Book

Play It As It Lays, Joan Didion, Book

Between the world and me, Ta-Nehisi Coates, Book

The Bear and the Nightingale, Katherine Arden, Audiobook

The Girl in the Tower, Katherine Arden, Audiobook

The Winter of the Witch, Katherine Arden, Audiobook

Creative Confidence, Tom Kelley & David Kelley, Book

2019

The Name of the Wind, Patrick Rothfuss, Audiobook

A Short History of Mozambique, Malyn Newitt, Book

Factfulness, Hans Rosling, Book

Revolutions: French / Haitian / Spanish South American, Mike Duncan, Podcast

The Road, Cormac McCarthy, Book

A Brief History of Time, Stephen Hawking, Audiobook

A Short History of Nearly Everything, Bill Bryson, Audiobook

A Guide to the Good Life, William B. Irvin, Audiobook

A History of Rome, Mike Duncan, Podcast

White Fragility, Robin DiAngelo, Kindle

The Wise Man’s Fear, Patrick Rothfuss, Audiobook

Diamonds, Gold, and War, Martin Meredith, Kindle

The Slow Regard of Silent Things, Patrick Rothfuss, Audiobook

Americanah, Chimamanda Ngozi Adichie, Book

Half of a Yellow Sun, Chimamanda Ngozi Adichie, Kindle

A Little Life: A Novel, Hanya Yanagihara, Audiobook

Station Eleven, Emily St.John Mandel, Book

2018

Grapes of Wrath, John Steinbeck, Audiobook

The Untethered Soul, Michael A. Singer, Audiobook

1Q84, Haruki Murakami, Audiobook

1984, George Orwell, Kindle

Hur jag lärde mig förstå världen, Hans Rosling, Fanny Härgestam, Book

The Unbearable Lightness of Being, Milan Kundera, Audiobook

From Here to Eternity, Caitlin Doughty, Audiobook

The Longest Way Home, Andrew McCarthy, Audiobook

Harry Potter 1-7, J.K. Rowling, Audiobook

Revolutions: English Revolution, Mike Duncan, Podcast

Revolutions: American Revolution, Mike Duncan, Podcast

Svensk Historia (Swedish History), Olle Larsson & Andreas Marklund, Book

Constitutional, Lillian Cunningham, Podcast

Turn the Ship Around, David Marquet, Book

Into Thin Air, Jon Krakauer, Audiobook

Bright Lights, Big City, Jay McInerney, Audiobook

Island, Aldous Huxley, Audiobook

2017

Barbarian Days, William Finnegan, Book

To Kill a Mockingbird, Harper Lee, Audiobook

The Dharma Bums, Jack Kerouac, Book

On Writing, Stephen King, Book

Shoe Dog, Phil Knight, Audiobook

In Search of Captain Zero, Allan Weisbecker, Audiobook

Story Genius, Lisa Cron, Book

The Elements of Style, William Strunk Jr. & E.B. White, Book

Start with Why, Simon Sinek, Book

Leaders Eat Last, Simon Sinek, Book

The War of Art, Steven Pressfield, Book

Buying In - What We Buy and Who We Are, Rob Walker, Book

The Power of Now, Eckhart Tolle, Book

A People’s History of the United States, Howard Zinn, Book

A Million Miles in a Thousand Years, Donald Miller, Book

Brand Thinking and Other Noble Pursuits, Debbie Millman, Book