Hi, I’m Sofia! I’m a design leader based in San Francisco. I currently lead Growth Design at Asana where I get to work with exceptional teams to evolve our brand expression, onboarding, and cross-platform experience.
Reads & Listens
2024
The Wide Wide Sea, Hampton Sides, Audiobook
Benjamin Franklin: An American Life, Walter Isaacson, Audiobook
Amp It Up, Frank Slootman, Audiobook
Rise and Kill First, Ronen Bergman, Audiobook
Meditations, Marcus Aurelius, Audibook
Oatbringer, Brand Sanderson, Audiobook
The Paradox of Choice, Barry Schwartz, Audiobook
2023
What You Do Is Who You Are, Ben Horowitz, Audiobook
The Lean Startup, Eric Ries, Audiobook
The Making of a Manager, Julie Zhuo, Audiobook
The Dip, Seth Godin, Audiobook
Creativity Inc, (Expanded), Ed Catmull, Audiobook
Monetizing Innovation, Georg Tacke & Eddie Ramanujam, Audiobook
The Wise Heart, Jack Kornfield, Audiobook
The Way of Kings, Brandon Sanderson, Audiobook
The Scout Mindset, Julia Galef, Audiobook
Words of Radience, Brandon Sanderson, Audiobook
2022
Mythos, Stephen Fry, Audiobook
The Hard Thing About Hard Things, Ben Horowitz, Audiobook
Managing Humans, Michael Lopp, Audiobook
Norse Mythology, Neil Gaiman, Audiobook
Churchill, Andrew Roberts, Audiobook
High Output Management, Andrew S. Grove, Audiobook
Conscious Leadership, Jim Dethmer, Diana Chapman, Kaley Warner Klemp, Book
Guns, Germs and Steel, Jared Diamond, Audiobook
Revolutions: Russian, Mike Duncan, Podcast
The History of Ancient Egypt, Bob Brier, Course
2021
Guns of August, Barbara W. Tuchman, Audiobook
Genghis Khan & the Making of the Modern World, Jack Weatherford, Audiobook
Life Is Elsewhere, Milan Kundera, Book
The Bible NLT (New Living Translation), Kindle
2020
Sapiens, Yuval Noah Harari, Book
Slaughterhouse-Five, Kurt Vonnegut, Book
Snowcrash, Neal Stephenson, Kindle
Revolutions: Mexican / 1848, Mike Duncan, Podcast
The Body, Bill Bryson, Book
Atomic Habits, James Clear, Audiobook
The Art of War, Sun Tzu, Book
A History of the Swedish People I, Vilhelm Moberg, Book
Play It As It Lays, Joan Didion, Book
Between the world and me, Ta-Nehisi Coates, Book
The Bear and the Nightingale, Katherine Arden, Audiobook
The Girl in the Tower, Katherine Arden, Audiobook
The Winter of the Witch, Katherine Arden, Audiobook
Creative Confidence, Tom Kelley & David Kelley, Book
2019
The Name of the Wind, Patrick Rothfuss, Audiobook
A Short History of Mozambique, Malyn Newitt, Book
Factfulness, Hans Rosling, Book
Revolutions: French / Haitian / Spanish South American, Mike Duncan, Podcast
The Road, Cormac McCarthy, Book
A Brief History of Time, Stephen Hawking, Audiobook
A Short History of Nearly Everything, Bill Bryson, Audiobook
A Guide to the Good Life, William B. Irvin, Audiobook
A History of Rome, Mike Duncan, Podcast
White Fragility, Robin DiAngelo, Kindle
The Wise Man’s Fear, Patrick Rothfuss, Audiobook
Diamonds, Gold, and War, Martin Meredith, Kindle
The Slow Regard of Silent Things, Patrick Rothfuss, Audiobook
Americanah, Chimamanda Ngozi Adichie, Book
Half of a Yellow Sun, Chimamanda Ngozi Adichie, Kindle
A Little Life: A Novel, Hanya Yanagihara, Audiobook
Station Eleven, Emily St.John Mandel, Book
2018
Grapes of Wrath, John Steinbeck, Audiobook
The Untethered Soul, Michael A. Singer, Audiobook
1Q84, Haruki Murakami, Audiobook
1984, George Orwell, Kindle
Hur jag lärde mig förstå världen, Hans Rosling, Fanny Härgestam, Book
The Unbearable Lightness of Being, Milan Kundera, Audiobook
From Here to Eternity, Caitlin Doughty, Audiobook
The Longest Way Home, Andrew McCarthy, Audiobook
Harry Potter 1-7, J.K. Rowling, Audiobook
Revolutions: English Revolution, Mike Duncan, Podcast
Revolutions: American Revolution, Mike Duncan, Podcast
Svensk Historia (Swedish History), Olle Larsson & Andreas Marklund, Book
Constitutional, Lillian Cunningham, Podcast
Turn the Ship Around, David Marquet, Book
Into Thin Air, Jon Krakauer, Audiobook
Bright Lights, Big City, Jay McInerney, Audiobook
Island, Aldous Huxley, Audiobook
2017
Barbarian Days, William Finnegan, Book
To Kill a Mockingbird, Harper Lee, Audiobook
The Dharma Bums, Jack Kerouac, Book
On Writing, Stephen King, Book
Shoe Dog, Phil Knight, Audiobook
In Search of Captain Zero, Allan Weisbecker, Audiobook
Story Genius, Lisa Cron, Book
The Elements of Style, William Strunk Jr. & E.B. White, Book
Start with Why, Simon Sinek, Book
Leaders Eat Last, Simon Sinek, Book
The War of Art, Steven Pressfield, Book
Buying In - What We Buy and Who We Are, Rob Walker, Book
The Power of Now, Eckhart Tolle, Book
A People’s History of the United States, Howard Zinn, Book
A Million Miles in a Thousand Years, Donald Miller, Book
Brand Thinking and Other Noble Pursuits, Debbie Millman, Book